Marketing Innovation and New Product Portfolios. A Compositional Approach
نویسندگان
چکیده
منابع مشابه
Product Innovation and Product Innovation Marketing: Theory and Microeconometric Evidence
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Product innovation success has very much to do with the development of models ormetaphors that are able to guide actors. One can observe two traditions in thisregard: rational and non-rational models. Apparently in the former the model, suchas “development funnel”, is regarded as a mechanism and rigid applicable, picturinginnovation as an orderly, goal-oriented, value-neutral, and systematic pr...
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this question has always been put forward in the mind of curious people why some countries have developed termed in spite of very few natural resources and facilities while other countries have not developed in spite of having more suitable resources and facilities. various factors such as economy, culture, geography, etc. are perhaps a background to answer this question, but there is a more im...
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ژورنال
عنوان ژورنال: Journal of Open Innovation: Technology, Market, and Complexity
سال: 2018
ISSN: 2199-8531
DOI: 10.3390/joitmc4020019